Your Humanistic Partner & Extended Management Team

We are WhizmealAt Whizmeal, we're not just consultants; we're your companions on this vibrant journey of food innovation, education, nutrition and sustainability. Our mission is to nurture the dreams of boutique food entrepreneurs like you, helping you weave your unique story into the fabric of the culinary world.

Our Story - A Tapestry of ExperienceImagine a rollercoaster - that's been our earliest journey since 2007. We began in the bustling kitchen of a private education institute, serving up a palette of flavours from mixed vegetable dishes, set meals, zi-char styled meals to our range of Segafredo Zanetti Italian gourmet coffee. Our days were filled with the laughter of international students, the wisdom of faculty, interaction with corporate employees of neighouring offices and the challenges of seasonal food costs (i.e. flooding in the North) and changing demographics. Each hurdle taught us resilience; every success, humility.As we navigated through our operations, we realised the need for transformation. Moving from asset-heavy to asset-light, we sought innovation. In 2011, our venture into a polytechnic's specialist diploma in franchise management sparked "SmartFood" - an idea born from the recognition that school meals hadn't evolved with the times. Could nutrition thrive in the economy of school canteens?Our turning point came with the Founder Institute, where we plunged into a four-month accelerator, embracing technology and mentorship. Here, Whizmeal was truly born in 2012-2013, proving our mettle by revolutionising a school canteen's operations, ensuring healthy meals for young parents and their young students.We've since touched the lives of four primary schools, collaborating with passionate nutritionists to introduce balanced meals. Our workshops in childcare centers and community libraries have sparked conversations on health, from tackling obesity to understanding food supply chains. Our footprint extends across Singapore, Brunei, Malaysia and beyond.

Challenges as CatalystsThe oil price crash in Brunei and the global shock of COVID-19 tested our resolve. Yet, these crises were our crucible. We pivoted, aiding a 200-year-old Japanese tea company to find new sales avenues and assessing indoor air quality opportunities for a Nordic tech firm. Each challenge has been a chapter in our growth, making us a beacon for founders across continents from the US to Vietnam.

Our Offerings - Your Personal Advisory BoardAt Whizmeal, we see ourselves as more than consultants; we are your humanistic partners:

Menu Innovation: Let's elevate your story and offerings.
Competitor Analysis: Understand more about your landscape in a different and wider perspective.
Social Media/Business Audit: Ascertain your competitor's digital voice and how you fare
Food Sustainability: Craft a legacy that's connecting People, Planet and Profitability.
Practical Insights: Stay ahead with our trend analysis.
A Sounding Board: Because we genuinely care about your vision.

Our Packages:

Starter Package: US$888 for 5 sessions of one hour each. This includes an audit, analysis, design thinking, review based on Whizmeal frameworks and personalised recommendations.
Standard Rate: US$250/hr for bespoke consultations.
Retainer Program: For those committed to long-term growth, we have three exclusive 12-month slots left, where we dive deep into your business's evolution.

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Our Whizmeal Offerings

Starter Package: US$888 for 5 sessions of one hour each. This includes an audit, analysis, design thinking, review based on Whizmeal frameworks and personalised recommendations.
Standard Rate: US$250/hr for bespoke consultations.
Retainer Program: For those committed to long-term growth, we have three exclusive 12-month slots left, where we dive deep into your business's evolution.

*IMPORTANT: If you're simply looking for a quick fix or instant success, if you lack a long-term mindset or the ability to make a real investment into your business, or if you are in desperate need of landing a client to pay this month’s bills, then this program is not for you.

Digital Products - coming soon

Apart from free-to-access, curated links on our Resource Library, you can download our upcoming digital products. Stay tune!

Youtube Video Example: 13 Luncheon Meat Reviews by Parents

At Whizmeal, we're always on the hunt for themes that are "popular", "relatable" to many, yet not too "controversial" in Singapore.Here's one example where luncheon meat struck a chord. Today, luncheon meat can come in different flavours, including "plant-based"!Understanding Luncheon Meat:
Luncheon meat, by definition, is a pre-cooked or cured meat product, typically sold in cans or vacuum-packed. It's designed for convenience, perfect for a quick meal or snack, especially during lunch - hence the name "luncheon".Whizmeal's Creative Process:
Leveraging our creativity, we at Whizmeal donned our "thinking hats" to craft a comprehensive 10+ minute long-form video for YouTube.Check it out:
Craving for the perfect luncheon meat? Join us as we delve into 13 handpicked luncheon meat reviews by parents, covering everything from beef to plant-based options. Whether you're seeking healthier choices or simply exploring delicious luncheon meats, we've got you covered. Discover the ideal match for your palate in this ultimate luncheon meat exploration!

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The Whizmeal Team

From digital learning to hands-on mentorship, our team is here to guide you through every step of your project or business journey, as we have done for many others.Our team, along with our extended network of advisors and partners, comprises experienced business leaders in the fields of events, marketing, sustainability, research and development, quality management, education outreach, nutrition/dietetics and business/market development.

Read more about Whizmeal 1.0 Vision

Our Vision:
We founded Whizmeal in 2013 with the purpose of crafting a success story of healthy eating for both parents and children. We're committed to a future where every child gains the knowledge and habits needed for a lifetime of nutritious choices.Our Belief:
We firmly believe that the foundation of healthy eating lies in education and the daily commitment to making nutritious meal choices, particularly within the school environment.What We Do:
Whizmeal harnesses the power of technology to revolutionise meal planning in schools.We collaborate with multi-stakeholders such as teachers, parents and canteen stallholders/operators to:
(1) Educate: Provide an engaging learning experience about nutrition and meal planning.
(2) Innovate: Develop and refine programs that make learning about healthy eating fun and interactive.
(3) Implement: Work hand-in-hand with schools to ensure that these educational initiatives are effectively integrated into daily life.Why Whizmeal?
(1) Dedication: We are a team passionate about making a real difference.
(2) Speed: Operating in a fast-paced environment to deliver quick, measurable and impactful results.
(3) Results-Oriented: Our joy comes from witnessing the positive changes in children's eating habits firsthand.Fast forward to today, we are taking on a different position to focus on sharing our life experiences and expertise to help F&B and lifestyle businesses with a similar mission to create an impact at scale.

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Get started with Whizmeal today!

Let us know how we can help.

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The Whizmeal Value Proposition

Empower your food business with our specialised consultancy in food education, nutrition and sustainability.We blend local flavors with global standards, serving both aspiring entrepreneurs and established professionals.Ready to elevate your impact? Contact us to start building your legacy.

No.	Expertise	Description	Support
1	F&B Operations	Understand the nitty gritty details of running a food service business.	Food service operations in private and public school cafeteria and canteen
2	Food Education & Nutrition	Get support from a range of nutritionists and dietitians to support food menu planning.	Network of professionals and experts
3	Food Sustainability	Learn the environmental and social impact of your food business	Our Whizmeal Framework
4	Business Brainstorming	Expand your mindspace on the type of food business value-chain	Our Whizmeal Framework

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Whizmeal Resource Library

Gain access to a wide variety of content, specially curated by our Whizmeal team. We will continue to add more Whizmeal-inspired insights. Check back for updates.Curated links by Whizmeal:

Recent sharing of "1+1 ≠ 2: A Sharing on Mentoring Experiences" at The Positivity Cafe

Here are the key topics shared in the deck:

Defining Mentorship
Six Best Practices
Two Personas

Download or share this as a gift to someone who need.

FAQs

Q1: Who is Whizmeal?
A1: Whizmeal was founded in 2013, emerging from the Founder Institute Accelerator's 2012 program and our previous food service operation, TAPPA Kitchen. Whizmeal has also been awarded the Silver for Best Social Community by SGTech (formerly known as SiTF).

Q2: Who/what is TAPPA Kitchen?
A2: The founders of Whizmeal established TAPPA Kitchen, a private cafeteria in a private school. TAPPA Kitchen provided a diverse menu ranging from snacks and gourmet coffee to set meals and zi-char style dishes.

Q3: What makes Whizmeal unique?
A3: Whizmeal stands out due to its strong industry network and comprehensive understanding of the full value chain in the food and beverage sector.

Q4: What's the current plans of Whizmeal?
A4: Currently, Whizmeal is giving back by providing mentorship to non-profits and founders in various regions including the United States, Malaysia, Vietnam, Singapore and Cambodia.